To enroll in Amazon Brand Registry, you need an active registered or pending trademark for your brand name or logo, then you sign in at Amazon’s Brand Registry site, submit your trademark and brand details, and confirm with a verification code that Amazon sends to the trademark’s registered contact. Amazon Brand Registry enrollment is free. Once the code is entered, approval usually follows quickly. Here’s each step and what to prepare.
Table of Contents
What Amazon Brand Registry gives you
- More control over your product listings’ content
- The Report a Violation tool for counterfeits and infringement
- A+ Content, Brand Stores and Sponsored Brands and Display ads
- Brand Analytics search and purchase data
- Eligibility for Project Zero, Transparency and Amazon Vine
Step 1: Check your eligibility
- A trademark that is registered, or pending with an eligible trademark office (including the USPTO), for the brand name or logo you sell under.
- The mark must match the brand name on your products or packaging.
- Word marks and image marks containing words are accepted.
No trademark yet? Amazon’s IP Accelerator connects you with vetted law firms and can get you into Brand Registry while your application is pending.
Step 2: Prepare your documents
- Trademark registration or application number
- Images of your product and packaging showing the brand name
- Product categories you sell in
- Countries where your products are made and sold
- Access to the email or address of the trademark’s correspondent (often your attorney)
Step 3: Start your application
Sign in to Brand Registry with your Seller Central or Vendor Central credentials, choose to enroll a new brand and enter your trademark and brand details. Amazon’s Brand Registry page has the sign-in link and the current list of benefits.
Step 4: Complete verification
Amazon emails a verification code to the trademark’s correspondent of record. If that’s your attorney, ask them to forward it. Enter the code in Brand Registry before it expires.
Step 5: Approval
After verification, Amazon reviews the application. Most straightforward applications are approved within days. Watch your email and the case log for requests for more information.
What to do after Amazon Brand Registry approval
- Check that your listings show your brand correctly.
- Add team members with the right roles.
- Build A+ Content and a Brand Store.
- Launch Sponsored Brands campaigns to defend your brand searches.
- Start monitoring for counterfeits and hijackers with Report a Violation.
Amazon Brand Registry requirements at a glance
| Requirement | Details |
|---|---|
| Trademark | Registered, or pending with an eligible trademark office such as the USPTO |
| Mark type | Word mark, or an image mark that contains words |
| Brand on product | The brand name must appear on the product or its packaging |
| Account | A Seller Central or Vendor Central account |
| Verification | A code sent to the trademark’s correspondent of record |
| Cost | Free (trademark filing fees aside) |
How to register a brand on Amazon without a trademark
You can’t enroll in Brand Registry without at least a pending trademark. The fastest route is to file through Amazon’s IP Accelerator law firms, which lets you enroll while your application is still pending, often months before the trademark registers.
Amazon Brand Registry FAQ
Is Amazon Brand Registry free?
Yes. You pay only for your trademark filing.
Can I enroll with a pending trademark?
Yes, a pending application with an eligible trademark office is accepted.
What if my application is rejected?
Rejections usually come from a mismatch between the trademark and the brand on the product, or verification problems. See Brand Registry rejected: reasons and fixes.
Can I register more than one brand?
Yes. Each brand needs its own trademark and enrollment.
How long does Amazon Brand Registry take?
Verification and approval often take only a few days once the code is entered. The slow part is usually the trademark itself: a pending application filed through IP Accelerator lets you enroll in Amazon Brand Registry long before the mark is fully registered.
Protect what you’ve registered
Brand Registry gives you the tools; someone still has to monitor and enforce. Read about Amazon brand protection services, or get hands-on enforcement from our partner DMCA Desk.
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