Getting customers to your Amazon StoreFront and brand pages is only half the battle. Once you have attracted eyes to your products, the next step is impressing customers enough to get them to spend their money.
Buying decisions are influenced by A+ Content, which better conveys the value of your products through the use of multimedia. You can increase your conversion rates by properly utilizing A+ Content that will make your products much more visually appealing. Thrive uses proven A+ Content strategies as part of its comprehensive Amazon marketing services (AMS) to enhance sellers’ offerings.
To take advantage of Amazon’s A+ content you must first become a professional seller by obtaining a trademark and being approved as a brand owner through the Amazon Brand Registry (ABR) process. Our AMS Amazon experts help clients navigate the ABR process and file for a trademark, which can take up to six to nine months to approve.
Amazon A+ Content is more about selling your brand. A+ Content primarily shows up at the bottom of any Amazon product listing. It’s a place to include your unique brand story, where you can talk about your company, your commitment to excellence, about the quality of your products and how they’re manufactured, your facilities and tell customers about your process. Our AMS Amazon experts help you make the most of this platform with the use of enhanced images and quality content.
Through our Amazon seller consulting, we work with you to outline a plan to help you get the most out of your A+ Content and your Amazon store SEO. Our AMS Amazon experts use targeted keywords in descriptive text on your product pages. High-quality images, a professional logo and comparison charts are vital parts of your A+ Content. We have an in-house photo, video and design team that works with you to produce a logo, comparison charts and the high-resolution images you’ll need to best represent your brand. Also, there’s a series of words you can’t use in your A+ Content. Our AMS Amazon experts make sure you’re aligned on Amazon’s guidelines so you don’t face a possible account suspension that can derail your sales.
In 2018, Amazon introduced a way for small- and medium-sized businesses to flourish on the world’s largest eCommerce search engine. Amazon Storefront is an optional, separate section for sellers to highlight their small businesses. Amazon Storefront features a variety of product categories for U.S.-based businesses. Through our Amazon Storefront SEO techniques, we help you surpass your competitors.
This platform allows you to take advantage of sponsored brands ads instead of only using sponsored products ads. Another great Amazon Storefront benefit is that you have a captive audience because it doesn’t display your competitors alongside you on the page.
Sponsored products ads have higher conversion rates than sponsored brands ads, but smart customers run them both. We promote your brand in a way that takes full advantage of our Amazon SEO efforts as well as from a consumer user experience standpoint. Our Amazon Storefront SEO efforts give you a direct opportunity to point someone to a products page full of your branded items.
We can create your Amazon Storefront for you as part of our Amazon seller consulting services. Your Amazon Storefront does have some design flexibility, so we work with you to create a custom design that works best with the quantity of your product offerings to help maximize your Amazon store SEO. As part of our Amazon listing services and our Amazon seller SEO practices, we align with your business goals to decide the best way to highlight and display your products.
A storefront that converts does three things well: it tells your brand story in the first screen a shopper sees, it organizes your catalog so shoppers can find what they are looking for in two clicks or less, and it uses imagery and layout that match Amazon own design patterns so the page feels native rather than templated. Storefronts that skip any of these three tend to get traffic from ads but fail to convert it into sales.
We start by reviewing your existing brand assets, product catalog, and competitors to define a storefront structure that fits how your customers actually shop.
Our in-house design team builds custom hero banners, category tiles, and product carousels tailored to your brand, rather than relying on generic templates.
We design comparison charts, lifestyle imagery, and brand story modules for your product pages so shoppers get the same quality experience whether they land on your storefront or an individual listing.
After launch, we monitor storefront traffic and engagement data to refine layout, messaging, and image selection over time.
Every storefront engagement includes custom banner and category design, mobile-responsive layout since the majority of Amazon shoppers browse on mobile, A+ Content design for your top product listings, and a dedicated designer who stays consistent across your brand assets instead of rotating between projects.
Brands running sponsored brand ads see the biggest lift, since those ads send traffic directly to the storefront rather than a single listing. Multi-product catalogs also benefit, because a storefront gives shoppers an easy way to browse the full catalog instead of bouncing back to search after viewing one product.
Most storefront builds are completed within 2 to 4 weeks, depending on catalog size and how much new photography or A+ Content is needed.
Yes. Amazon Storefronts and A+ Content both require an approved Brand Registry account. We can help guide you through that approval process if you are not yet registered.
Yes. We regularly audit and refresh existing storefronts that are not converting well, rather than starting from scratch every time.
A storefront itself is not a direct ranking factor, but a well-organized storefront improves time-on-page and cross-sell behavior, both of which support the broader account and listing performance Amazon does reward.
