The Challenge
When this client approached Eleverze, their Amazon advertising performance was under pressure. From September 1 to September 27, 2024, they spent $22,684.01 on ads and generated only $51,008.60 in sales. The ACOS (Advertising Cost of Sales) stood at a high 44.47%, indicating inefficient campaign performance and declining profitability.
The Goal
The main objective was to reduce the ACOS, optimize ad spending, and increase total sales without compromising order volume or brand visibility.
The Strategy
Eleverze conducted a full account audit and developed a custom PPC strategy, which included:
Keyword Optimization: Removed underperforming keywords and scaled high-converting ones.
Campaign Restructuring: Reorganized campaigns based on product performance and audience segmentation.
Search Term Refinement: Applied negative keywords to prevent unnecessary spending.
Smart Bid Management: Adjusted bids manually to align with profitable times and high-margin products.
Ongoing Testing and Optimization: Continuously tested different ad variations to improve efficiency and results.
The Results (October 1 – October 27, 2024)
Ad Spend Reduced: From $22,684.01 to $17,191.61, a 24% decrease
Sales Increased: From $51,008.60 to $62,742.58, a 23% growth
ACOS Improved: Dropped from 44.47% to 27.40%
Order Volume Increased: From 3,666 to 4,290
The Outcome
By applying a performance-focused strategy, Eleverze helped the client achieve more sales while spending less. The significant drop in ACOS not only boosted profitability but also positioned the brand for scalable, long-term success.
About Eleverze
Eleverze is an Amazon growth Company that specializes in building profitable advertising systems. Our data-driven approach ensures every dollar is used to its maximum potential. If you’re ready to scale your business efficiently and profitably, we’re here to hel
