Amazon Account Management
Millions of people buy on Amazon. You need a competitive advantage. What you don’t want is to waste money selling on Amazon while your products are buried and no one is buying. If you’re here, you already know the U.S. retail eCommerce market dominance of Amazon. What you don’t know is how to be a part of it. How do you get started? How do you distinguish your product or service? How do you not get lost in a crowded Amazon marketplace?
Our experienced team of Amazon marketing experts helps you form a custom strategy to maximize your budget. Working with an Amazon agency with proven results is essential to getting the most return on investment (ROI) for your Amazon marketing.
Amazon Listing Optimization
We Enhance Your Amazon Product Descriptions and Images
- Works within Amazon’s character limits to maximize your titles, product feature bullets, and description with high search volume keywords in persuasive copy that turns clicks into purchases.
- Leverages your existing creative assets to create compelling product imagery that appeals to a mobile-first shopper.
- Conducts a comprehensive audit of your existing product listings to ensure your products are categorized correctly and that all metadata has been optimized.
- Performs category and keyword-level research to identify which words and phrases are most relevant to your products and will help drive higher organic search rankings.
Pricing Strategy & Testing
Become an Amazon Best Seller in Your First 30 Days with Thrive
One of the most critical steps for a successful seller on Amazon is using the right pricing strategies to increase your rankings, conversions, and revenue. Our marketing agency analyzes many variables when listing a new product. Our marketing services for Amazon include extensive competitor analysis to find the best price for your product.
What you don’t want to do is often change your product prices. That can negatively impact your Amazon optimization. You’re much better off leveraging Amazon’s suite of discounts, coupons and deals to appeal to shoppers saving sensibilities. The cheapest price is rarely the best price and neither is the highest price. As an experienced marketing agency, we work with you to find that happy medium, a sweet spot that drives sales and increases profit margins.
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Buy One Get One (BOGO) promotions
- Percentage-off coupon promotions
- Lightning Deals
- and Virtual Bundles
Amazon Catalog Organization
We Ensure You're Maximizing Your Amazon Product Detail Page
If you already have an Amazon catalog established, we’ll evaluate the categories you’re in, look at the parent-child variations and make sure they’re properly organized and optimized. Variations are sets of products related to one another. Applying an appropriate variation strategy can increase conversion by allowing shoppers to compare and select products based on applicable attributes such as color and size on a single product detail page.
The catalog relates to the brand. If you’re building a brand on Amazon, an entire catalog of goods shows up for your company. You want to ensure people are taken to your branded area if you’re pushing a brand on Amazon. We help you run sponsored brand advertisements as opposed to sponsored product ads.
Amazon Marketing Services
Looking for an Amazon Agency that's Primed to Deliver?
Amazon SEO
As a full-service Amazon SEO team, we get your eCommerce business up and running quickly on Amazon. We guide you step by step, from Amazon seller setup to raising your ranking and increasing your conversions. Along the way, we take care of every detail: Amazon account audit, competitor analysis, keyword research and optimized descriptions that are clear and concise.
Amazon advertising
Amazon isn’t a secret. Instead, it’s a flooded marketplace for sellers. To move your products on Amazon, you have to pay to play. Top sellers utilize PPC campaigns and strategies to distinguish themselves. Our Amazon advertising experts put you in the game by establishing an optimal mix of sponsored product, sponsored brand, sponsored display, and video ads in Amazon Vendor Central or Amazon Seller Central
Amazon Reporting & Analytics
We keep every client updated on their business and our involvement with thorough data analytics. We provide clients with monthly Amazon advertising reports that show spend, return on ad spend (ROAS), advertising cost of sales (ACoS) and complete pay-per-click (PPC) data. As part of our marketing services for Amazon, Thrive can also provide clients in-depth reports on Fulfillment By Amazon (FBA) fees that will flush out any hidden costs.