Showcase products and share your story
Customize to boost conversion
Take product listings to the next level
Add lifestyle photos, comparison charts, and additional components to vividly show customers what the products are all about. Mix and match modules to help customers understand your offerings at a glance, and how the product meet their needs.
Enhance product descriptions
A+ Content is an Amazon content creation and management tool that allows you to customize product detail pages. Edit flexible layouts, grab attention with visually-appealing designs, and add your branding.
Build customer loyalty
Share the story behind your brand to connect with customers and build trust in what your brand has to offer. Reduce returns and negative feedback by accurately representing product features and proactively answering customer questions with a Q&A layout
Convey what makes your brand unique
Encourage repeat purchases with a dedicated Brand Story section
This spotlight is separate from the product description section. Titled “From the Brand,” it features key takeaways about your brand and offers additional space to promote cross-sell opportunities and link to the Amazon storefront you create.
Set your catalog apart from your competition
How did your business get started? What are your core values and mission? Highlight what makes your business different from competitors to win over customers.
Free for brand registered selling partners
Access Brand Story at no additional charge in the A+ Content Manager and seamlessly use the feature alongside other forms of A+ Content.
Optimize A+ Content to grow sales
Run split tests to improve A+ Content.
Use Amazon’s Manage Your Experiments A/B testing tool to compare two versions of A+ Content and find out what customers prefer.
Get data to make informed decisions
Measure sold units and conversions to confidently determine a winner at the end of the experiment, then publish the winning content, based on the results.
Keep testing to drive sales
Watch sales go up as your A+ Content improvements pay off. You can apply a maximum of 500 ASINs to an experiment.